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A comparison of Chinese and Czech oversea urban tourism
Wang, Yajing ; Testa, Alessandro (advisor) ; Hejlová, Denisa (referee)
The behaviour of tourists is a significant part of tourism research. Studies of tourist behaviour in China, the USA, the UK, and Germany are common. However, few studies have been conducted on the behaviour of Czech tourists, and even fewer have compared the behaviour of Chinese and Czech tourists. This study is based on Chinese and Czech tourists. It uses semi-structured interviews to collect data and uses thematic analysis to analyse and compare the travel behaviour of tourists from these two countries. The main areas of similarities and differences are found in travel motivation, information collection, tourist experience, and sharing habits. Because of the widespread use of social media nowadays, this study also explored the impact of social media on tourists from both countries while comparing travel behaviour. The results show social media does influence in terms of information seeking and travel sharing. However, tourists in both countries are aware of the impact of social media. The study results fill a gap in the English language literature on the tourism behaviour of Czech tourists and provide a basis for more in-depth research on Chinese and Czech tourism. Key words： Czech Tourism Chinese Tourism Tourist Motivation Information Collection Tourist Authenticity Tourist Photo- Sharing Social...
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Využití IT k propagaci města Jemnice
Kelblerová, Martina
KELBLEROVA, M., Promotion of the town Jemnice with the use of IT. Bachelor thesis. Brno: Mendel university in Brno, 2019. I’m focussing on creating design which will lead to improve promotion of Jemnice in tourism using information technology in Bachelor thesis. The content of theoretical part in the thesis is description of terms from tourism and current trends of electronic marketing. The content of second part in thesis is analysis of current town promotion state via internet, finding out the satisfaction of the locals with the current situation and finding out awareness about Jemnice. Based on results the steps has been made which should help to improve promotion and increase awareness about Jemnice, related to modification of official websites via social networks.
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Street art and its relationship to tourism in Prague
Šubrt, Jan ; Marianovská, Veronika (advisor) ; Spilková, Jana (referee)
Street art and its relationship to tourism in Prague Abstract Bachelor thesis is focused on mutual relationship between street art and tourism in urban environment. Purpose of research is to describe relationships between individual artists (buskers) and other participants within the historic center of Prague. Also impact of busking on the city. First part contains analyses of used specialized literature. This literature is mostly focused on street art problematics, public spaces and urban tourism. Different part of thesis is dedicated to identifying current conditions for street artist and outlining the developmental phases of street art. After acceptance of new restrictive public notice in year 2016, the impact of street art on tourism has decreased. Street art production does not oppress city areas anymore. Combination of several qualitative methods were used for research. Chapter with case study Prague consists of evaluation of results gained by observations made in selected areas. Also, it includes analyses of interviews with selected street artists or representatives of public administration. Key words: Prague, busking, tourism, public space, urban tourism
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